Decision Sciences Journal
Volume 31, Number 1
Winter 2000
A Reexamination of ‘Measuring the Congruence Between
Market Requirements and Manufacturing: A Methodology and Illustration’
Ram Narasimhan and Xinyan Wang
Department of Marketing and Supply Chain Management, The Eli
Broad Graduate School of Management, Michigan State University,
East Lansing, MI 48824, e-mail: narasimh@pilot.msu.edu
and wangxiny@pilot.msu.edu
ABSTRACT. This paper reexamines the idea of developing
an index of manufacturing fit with market requirements. Bozarth
and Berry’s (1997) recent work provides a starting point.
Several conceptual and methodological issues relating to the
Bozarth and Berry approach are raised. It is argued that the
indifference profile concept suggested by the authors bears reexamination.
Subject Areas: Production/Operations Management and
Strategic Management and Policy. |