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Decision Sciences Journal

Editorial Board

Editor
Ram Narasimhan, Michigan State University
The Eli Broad College of Business
Michigan State University
Department of Marketing & Supply Chain Management
N370 Business Complex
East Lansing, MI 48824-1122
(517) 432-4664, fax: (517) 432-4665
narasimh@pilot.msu.edu

Managing Editor
Kay Gram Fitzgerald, Michigan State University
decsci@pilot.msu.edu

Associate Editors

Ramon Aldag, University of Wisconsin-Madison

Sven Axsäter, Lund University

Norman Chervany, University of Minnesota

Sunil Chopra, Northwestern University

Cheryl Gaimon, Georgia Institute of Technology

Soumen Ghosh, Georgia Tech University

Jatinder N.D. Gupta, University of Alabama in Huntsville

Robert B. Handfield, North Carolina State University

John Hollenbeck, Michigan State University

Kenneth E. Kendall, Rutgers University

Basheer M. Khumawala, University of Houston

Larry N. Killough, Virginia Polytechnic Institute and State University

Kee Young Kim, Yonsei University

Anne B. Koehler, Miami University

Gary J. Koehler, University of Florida

Essam Mahmoud, Arabian Gulf University

Salvatore T. March, Vanderbilt University

George A. Marcoulides, California State - Fullerton

Robert E. Markland, The University of South Carolina

Hani I. Mesak, Louisiana Tech University

George Monahan, University of Illinois at Champaign Urbana

Daniel O'Leary, University of Southern California

Aleda V. Roth, University of North Carolina - Chapel Hill

Paul A. Rubin, Michigan State University

Suresh Sethi, University of Texas at Dallas

Linda G. Sprague, China Europe International Business School

Kathryn E. Stecke, The University of Texas at Dallas

Marvin D. Troutt, Kent State University

John G. Wacker, Arizona State University

Urban Wemmerlöv, University of Wisconsin, Madison

Editorial Review Board

Sanjay Ahire, University of Dayton

Uday Apte, Southern Methodist University

Elliot Bendoly , Emory University

Kurt Bretthauer, Indiana University

Kathryn Caggiano, University of Wisconsin, Madison

Kyle Cattani, University of North Carolina

Thomas Choi, Arizona State University

Robert S. Collins, IMD, Switzerland

Kevin Dooley, Arizona State University

Benito Flores, Texas A&M University

Varun Grover, Clemson University

Janet L. Hartley, Bowling Green State University

Arthur V. Hill, University of Minnesota

G. Tomas M. Hult, Michigan State University

Mikko Ketokivi, Helsinki University of Technology

Soo Wook Kim, Seoul National University

Laurie Kirsch, University of Pittsburgh

Robert Klassen, University of Western Ontario

Albert Lederer, University of Kentucky

Ann Marucheck, University of North Carolina, Chapel Hill

Anne P. Massey, Indiana University Bloomington

David Mendez, University of Michigan

Larry Menor, University of Western Ontario

Krishnamurty Muralidhar, University of Kentucky

Jan Olhager, Linkoping University

B. Eddy Patuwo, Kent State University

E. Powell Robinson, Texas A&M University

Danny Samson, University of Melbourne

Roger Schmenner, Indiana University

Natalie Simpson, State University of New York, Buffalo

Vinod Singhal, Georgia Institute of Technology

Kingshuk K. Sinha, University of Minnesota

Timothy Smunt, Wake Forest University

Cheri Speier, Michigan State University

Gopalan Srinavasan, University of New Brunswick

Morgan Swink, Michigan State University

Asoo Vakharia, University of Florida

Viswanath Venkatesh, University of Maryland

Scott Webster, Syracuse University

Jerry Wei, University of Notre Dame

David C. Yen , Miami University, Ohio

May 3 , 2004